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Martech

August 2026 run1 vendor305 customer source recordsHow we score
Where the pain sits

Across 1 scored Martech vendor, the heaviest reported pain is in Support & Service (96/100), Renewals & Retention (92/100), Pricing & Value (88/100). Higher means more reported customer trouble, not a better or worse product overall.

Support & Service96Acute
Renewals & Retention92Acute
Pricing & Value88Acute
AI Capability & Maturity86Acute
Product Belief & Satisfaction78Elevated
Reliability & Stability74Elevated
Feature Gaps / Unmet Needs72Elevated
Integration & Ecosystem Fit62Elevated
Time-to-Value & Onboarding48Latent

Averages exclude early-track and reduced-confidence vendors.

Every Martech vendor we score

Ranked by Need to Act, lowest reported pain first. Early-track vendors sit at the end, below the evidence floor.

VendorNeed to ActTrendRecordsPages
ActiveCampaign88AcuteWorsening305

Renewal questions

What to ask before signing again, and where the evidence gives you leverage.

Alternatives

Why customers leave these vendors, and the products they name when they move.

Cite this page

Insight Action, Martech category, August 2026 run, built from 305 customer source records. https://insightaction.ai/category/martech/

Scores are proprietary Insight Action measures of reported customer pain, not vendor ratings.

Working on Martech?

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