Free monthly report

Health of B2B Software Report 2026

494 vendors. 55 categories. 104,250 customer source records. Rescored and republished every month. Free.

494Vendors scored
104,250Customer source records
MonthlyRescored
Health of B2B Software Report 2026 cover

35% of 1,613 vendor feature claims are contradicted by the customer record. 58% confirmed, 7% never mentioned by a single customer.

One in five observed switching decisions now exits software entirely. Substitution Rate 20.3%: AI 6.7%, spreadsheets, open source and in-house 13.6%.

Best-run company in the index: 12/100 customer pain. Worst: 96/100. Same market, same month, an 84-point spread.

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This Month’s Edition

What Is Inside

01 The index

Every vendor scored, the best and worst run companies in B2B software.

02 The two indicators

The Substitution Rate and the Unattended Automation Count, with what moved this month.

03 Switching

Where customers actually go when they leave, and what triggers it.

04 Claim vs reality

How much of what vendors say their own customers confirm.

05 The department findings

What the evidence says for marketing, sales, customer success, product, pricing, support and exec teams.

06 The workflow league

The most used validated workflows by category, and which departments have operationalised them.

07 The movers

Who got better, who got worse, and why.

Every Run

What Arrives Monthly

Each run we rescore all 494 vendors and republish. If you ticked the box, you get one email when the new edition is live: the headline numbers, the biggest movers, and the download link.

Questions

Before You Download

Is it really free?

Yes. The report is free every month. The paid products are the per vendor briefs and the advisory work.

How often is it updated?

Every month, with the run date on every page and chart.

Who makes this?

Insight Action, founded by Tim Porter. See the methodology and the about page for how the evidence is collected and scored.

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